Many of our clients come to us with website redesign projects. In most cases these are older websites built with inferior technology and lack necessary functionality to perform their best. Many of them have confusing navigation or just look plain old.
Such websites can potentially hurt your business as visitors to a site that doesn't look attractive or is confusing to navigate will simply leave and trust their business to a competitor. The good news is that all of these issues can be solved with work done by a professional web design company. We can make any number of changes to your site, big or small, depending on your website redesign goal.
If you are ready to think about the kinds of changes you can make to your site during the redesign process, then look at some of your options below.
Why Update Your Site?
When you have an older site, one that is based on older technologies and standards, you may simply need an upgrade in order to stay up to date with the latest technology that your potential visitors might use to access your website.
By upgrading the technology behind your site you will get access to a wider range of features that you may not have had, or had easy access to with your old system. With our content management packages your website will become easier to maintain and get the benefit of SEO friendly framework.
What Kinds of Features Can I Add?
Well aside from the basics, such as allowing your customers to make purchases or book their appointments online, upgrades can be a great way to interact with your customers. Of course, there is way more than just the basics that you can add to your site.
- You can add a blog section to your website to further improve your search engine positioning.
- You can add interactive features that will engage your visitors with whatever your website has to offer.
- You can also get more information about your traffic and adjust your marketing accordingly.
- That too will help you covert visitors into customers.
Remember the main benefit of website redesign is that it can give you access to more potential clients than before. That is the ultimate goal of any web redesign project we take on.
Another benefit of the website redesign is to take advantage of all the new SEO techniques that became available in recent years. Instead of starting from scratch simple tweaks can improve your search engine ranking without a daunting task of changing all of your content.
Social Media and Enhanced Conversions
The option to integrate your website with your social media presence can give your customers a truly interactive experience, one that allows you to learn more about your customers and what they need. Your visitors can share information about your business with family and friends essentially becoming your free promoters.
Update for Mobile and Newer Browsers
For a long time most internet users were browsing with Internet Explorer, so the majority of sites were designed for that standard. After the explosion of mobile devices and independent browsers you need to have a site that runs well on everything from a desktop PC to a touch screen iPad. When performing your website redesign we make your new website cross browser and cross platform compatible at no additional cost.
Adding functions to a site is not, in most cases, the same as needing a total redesign and many desirable features can be added to your existing site by our staff without taking down your entire site, a move that could be needlessly costly if all you need is a simple addition.