Logo Design in New York USA

Building a meaningful relationship between your company and your client is one of the most important things your company can do. Your company's logo is often the first thing people notice about your company and one of the main things that they remember for years to come. When a customer looks at your logo, they may often have an emotional response, which can become a basis for their decision to conduct business with you. Often, customers will use your logo as a reference point when making word-of-mouth referrals. However, your logo is not your brand – your brand is the emotional relationship that people have with your company. Your brand is the feeling that people get when they think about your company and the logo is essentially a representation of that brand.

Without an in-depth understanding of your brand and the infrastructure upon which you have built your business, it's impossible to design a logo that will best represent your business and resonate with your customers. Since people most often make purchases based on feelings, rather than rational thought, it is important to design a logo that is built on this understanding. When you begin working with ByWeb on your company's logo design needs, we will start the discussions by gaining an understanding of your brand, in order to build a framework on which to begin designing the logo.

Importance Of Symbols For People's Perception Of Your Company (Relevance/Dependability)

For thousands of years, symbols have been used in place of heavy, often long-winded descriptions in order to communicate a concept. A logo, which is of course a symbol, is a way for your company to communicate a message that represents the brand. Logos use a combination of graphics, fonts and colors to convey a message about your business, in order to garner an emotional response from your customers. We hear so much about the logos of large, multi-billion dollar companies like Starbucks, Coca Cola, and Nike, that often small businesses think that logo design is unimportant for a small-scale business, which could not be further from the truth. Since all of the huge multi-national companies are working so diligently on building their brands, there has got to be something said for it, right?

At ByWeb, we begin the logo design process by obtaining an understanding of your brand and the feeling that you want your brand to evoke from your customers. Without an understanding of that, it is impossible to design a logo that will resonate with customers or your employees. That is why so called cheap logos that many small business customers opt in for are sold at low prices – they lack a true brand analysis and a lengthy development that comes with great logos.

At ByWeb, we believe that a company's logo should elicit feelings of dependability and reliability, which is what keeps customers coming back.

Since there is so much competition in the marketplace, reliability and dependability are the cornerstones to success in any business, when there are so many other viable options a great logo can steer people's perception of the brand. A properly designed logo, that evokes the emotional attachment to your company's brand, will help people's opinion of your company when they are making their purchasing decisions.

Pitfalls Of Getting Cheap Logos

There are many new websites that offer cheap logos and the public's perception is that you can get a great logo for around $20. The logo design process is one of the most difficult tasks in all of web design. To create a meaningful logo, the designer has to interpret your brand's symbolism and then produce multiple hand drawn sketches. He or she then has to create the perfect logo in black and white, then determine the right color for it finally come up with the one right font amongst thousands available or sometimes work on creating a whole new one just for that one logo.

To create a timeless logo that will not only look good but will stand the test of time requires considerable time investment into the design process. Here are some pitfalls that are so common among so called budget logos:

Designed By An Amateur

Often, small business owners want to save money when starting their company, and the first place he or she decides to save on, is on the logo design. The new business owner wants to get it done quickly, and on the cheap, so they go to relatives, acquaintances, students or freelancers who claim to have knowledge in graphic design and will do it for free or for a really low price. This is where the problems begin. These logos are often amateur and will be difficult to reproduce on different items in the long term. Going with a professional designer, who has years of experience in logo design, ensures that you get an original product with a long life.

At ByWeb, we design logos for your company that accurately represents your brand, and you can feel proud of. We deliver the best value since every logo we produce is hand drawn, well researched, unique and most importantly relevant to your individual business. The logos we create are affordable and are a great value, but we do not skimp on quality. At ByWeb, we have a talented team of designers and marketers, who will take the time to discuss your logo design specifications and desires, before beginning the design process. If you would like to talk about designing a new logo for your company, or reworking your current logo, please get in touch with us anytime online and we will be happy to discuss your logo design needs with you, with absolutely no obligation.