Very basically, conversion rate optimization is how you create an online experience for a user with the end goal of getting more of those users to become a customer of your business. Simple as that. With the amount of competition in the marketplace, it's necessary for businesses to continuously aim to bring in new business via their website. With the advent of more and more online technologies, developers have begun using techniques to obtain more customers using copy, imagery, and of course – promotional offers and sales.
More Visitors and Money Saved
Conversion Rate Optimization specifically refers to how your business can obtain more website leads and eventually sales, without having to spend money on additional advertising. Conversion Rate Optimization techniques also work to reduce your website's bounce rate – which is a term used to describe the act of visitors coming to your site, and not getting past the first page, before they leave. When you work with ByWeb, our landing page conversion rate optimization consultant, will make sure that your bounce rate is low – so visitors aren't leaving your site before they get to the good stuff.
Pretesting and Testing
There are two main approaches to conversion rate optimization that are becoming increasingly popular:
- Focus on testing in order to increase conversion rates for a website;
- Focus on pretesting – where time is spent studying the demographic of a business' website, and then messaging is created targeting that specific demographic. At that point, the only testing mechanisms that will be used will be in order to increase conversion rates.