Development of an Internet portal in the US New York
These are Internet portals intended for the widest audience and offer visitors a wide range of materials on interests that reflect on the content of the information they provide (news about politics and cultural life, interesting articles, access to e-mail, newsletters and many other interactive web- services). And, thanks to the abundance of materials, these sites are well advanced on the Internet and have high attendance.
When creating an information and entertainment portal, it is necessary to combine both the interests of the visitor (interesting articles, the comfort of reading materials, convenient navigation, etc.), and the interests of the owner (the sale of advertising spaces). It is also important to consider the interests of advertisers (high return on placement of materials). In this case, it requires the involvement of marketers and other specialists in the field of Internet marketing and advertising.
So, the main task of the information portal is to attract the user with interesting and relevant materials, which is used by the owner as an opportunity to create a site for placing paid information.