Almost everyone knows that having a well designed website helps to ensure that your business is coming across professionally. However, what people often don’t spend enough time thinking about is the content and all of the important pages that need to be included in your company’s website.
Today, we’re going to go through some of the pages – from the obvious ones like “About” and “Contact” to maybe the less obvious ones, like “Frequently Asked Questions” and “Testimonials”. All of these pages are equally as important, and today we’ll tell you why and briefly go over what should be included.
This page is exactly what it says it is, the information about your business. Often, this page includes information on your staff, awards/accolades you may have won, where you’re located and how long you’ve been in business. This is the page that should include all of the personal information about your business. Since it’s often the first (and sometimes only) page people click on, it really should contain all of your most important information. It’s often common to include contact information on the “About” page, so people don’t have to search around and can get in touch immediately. Some companies even include a “Why Choose Us?” option in their “About” page, which is helpful, because you take care of answering all of the potential clients questions up front.
Speaking of getting in touch – the contact page should have your phone number, any email addresses and your physical address. You can also include any social media pages you have here. It’s common to also have “Contact Us” options throughout your website using a form, so people don’t have to work to be in touch with you.
Products and Prices
Let people know what you have to offer and how much it costs. If you have more products than you’d like to list, include a link to be in touch with you for more details.
Having a very detailed FAQ is a great way to weed out uninterested clients. Spending some time on putting together a list of Frequently Asked Questions will help to make sure those people that put in the additional effort to be in touch with you personally, know exactly what you have to offer and what you can (and can’t) do for them.
Including testimonials by past clients is a great way to cement trust in your potential clients. The testimonials don’t necessarily need to have a page of their own, but can instead be scattered throughout the site. Spreading them throughout the site on other pages is a great way to make sure that people will take notice, as well as a helpful way to break up content and illustrate a point.
Of course, don’t forget to make sure that your homepage has all of the most pertinent information, so visitors don’t feel like they need to click around to find what they’re looking for. If they feel like they have to work for information, they’ll likely leave.