A relatively new discipline, but absolutely necessary, web analytics are key to the success of any website, large or small.
Most websites have some kind of web analytics service or software, some are very simple, based on log files, and some are highly complex, enterprise level systems that can cost a significant amount.
ByWeb doesn't run it's own web analytics system, but we can advise on which system to go for, we can help you to set it up and can help you to develop the Key Performance Indicators (KPIs) that will help you run your website, and often your business more effectively.
Systems we're familiar with:
- Web Trends
- Web side story / HBX
- Yandex Metrika / Webvisor
- Google Analytics
- Stat Counter
Of course, most of these run in a very similar way, but each has it's own way of reporting facts and figures – most don't match up with each other and none of them match up with figures that you get from Google Adwords / MSN. If you know why they are different, then you can use the most appropriate stats for the application.
What BywEB can do for you
We have staff who are familiar with a wide range of web analytics solutions – because of this, and because we are independant, we can advise on the right system for your business. We can help in setting up the web analytics, give advice on appropiate KPIs, help set up regular reporting and help you to identify what to look out for in those KPIs.
Of course we are always on hand to advise you on what the statistics mean to your business.
For more information and to arrange an initial meeting, please contact us.