Jack Dorsey created Twitter in March, 2006 and launched the real-time communication service in July. Twitter became a social media frenzy, with over 500 million worldwide users by 2012 who were, as a whole, updating their accounts over 300 million times a day!
The way the system works is each "tweeter" types a message in a box that can contain up to 140 characters. These messages are known as "tweets". Tweeting is a form of microblogging, which is a quick and easy method of getting a message across to a large amount of people at the same time – without having to write an entire website article or blog post.
While Twitter can be enjoyed for personal use, it is of utmost importance for business owners to sit up and take notice of this unprecedented, global opportunity that makes it possible to reach a massive number of people quickly and efficiently. When you log into your Twitter account, the entire world is literally at your fingertips!
Brand Building: One Tweet At A Time
Just as you can utilize Facebook to market your business, you can benefit from Twitter using a similar technique.
Although Facebook is set up differently, you can also customize the way you use Twitter in order to better accommodate your tweeting needs. You can do this in a variety of ways. For instance, if you have a website or blog, you can set it up in a way so that when you publish a new article or post, your Twitter feed is automatically updated with the fresh information.
Relationships VS. Recognition
The most important aspect of Twitter is the ability to form relationships with a worldwide, diverse group of people – people who may bring you direct business as a result of your communication with them.
With social media, you must realize that while it is worthwhile to use online tools for interacting with the public and advertising your business, you are probably not going to convert 100% of followers to regular customers. It's wisest to approach Twitter with a positive attitude about creating lasting relationships in general – and not with business intentions only. That person you're tweeting may not convert to sales for you – but one, or several – of their followers probably will.
Don't be generic. Loyal customers and/or clients and sales will follow.
Your Time Is Priceless – Let Us Tweet For You!
If you feel you can't squeeze in one more aspect of business to your busy day but would still love to integrate Twitter as a marketing and communication tool with potential and established clients, ByWeb can help.